Small Flower {floral studio} is a bespoke florist located in Calagry’s trendy 17th Avenue. The shop has evolved over the year’s out of owner’s love of flowers, beauty and nurturing relationships. In 2017, as part of the rebranding process, the name of the store was changed to Small Flower {floral studio} to reflect the owner’s love of life’s simple pleasures and the beauty in each moment.
We worked closely with the owner to define and create a brand identity, collateral and website to be used for marketing the business.
Our goal was to capture the essence of the owner’s love of wild flowers, all things vintage, and soft colors, and her unique floral design style in the brand.
PROJECT SCOPE
- Brand strategy
- Brand position
- Brand identity including logo
- Brand Guidelines
- Print collateral
- Website
- Email marketing
