Delta Brewery was founded in Calgary, Alberta, in 2017. The name and the brand tagline “Life is an adventure; don’t blow it with average beer,” was chosen to be authentic to the great Alberta outdoors lifestyle and to signify that this endeavour will be a call to adventurists and beer lovers alike.
Creating guidelines for the packaging was a complex, detail-orientated exercise. The nuances of the design had to work through cans, beer cartons and different printing methodologies.
- Brand strategy
- Brand position
- Brand identity including logo
- Brand Guidelines
- Package design
- Sales tools