Four things I'm hired for most, and everything that surrounds them.
Brand, website, print and the marketing that carries them are designed as one system, by one person. You get agency-calibre work and a single point of contact from the first call to the monthly report.
Branding
I listen to your story, get to know your business, and find what is different about it. Then I make that easy to see: a brand that reflects your style and works as a marketing tool for years to come.
Every brand comes with a playbook, so whoever picks it up next keeps it consistent.
WHAT'S INCLUDED
- Brand strategy, positioning and messaging
- Logo systems and submarks
- Colour, type and brand playbooks
- Sub-brands and campaign identities
- Packaging, from cans to cartons
- The rollout that makes it all stick
Web design and care
I plan each site around what your customers come looking for, then design and build it on the platform that suits you: WordPress, Shopify, Wix, Squarespace and more.
Every site is built to be found, and I stay on afterwards to look after it. Updates, backups, security and small changes are handled every month, so your site never goes stale.
WHAT'S INCLUDED
- Site planning and page structure
- Design, build and copywriting
- Online stores
- Search engine optimization from day one
- Training, so you can make your own updates
- Monthly site care and reporting
Publications
Visitor guides, member magazines and annual reports are a specialty of mine, and one that few studios offer. I can write, illustrate, lay out and send to press, or pick up at whichever stage you need.
I’ve produced publications for tourism bodies, private clubs and municipalities, where the work has to be read, not filed.
WHAT'S INCLUDED
- Visitor guides and member magazines
- Annual reports and budget highlights
- Company profiles and capability brochures
- Writing and editorial planning
- Custom illustration and infographics
- Press-ready files and print coordination
Marketing and communications
Month-to-month support from someone who already knows your brand. I plan the strategy, then do the work: the social posts, the e-news, the ads and the search optimization that send people your way.
I’m an accredited communicator with more than a decade inside municipal government, so media relations and public engagement are part of the toolkit too.
WHAT'S INCLUDED
- Marketing and communications strategy
- Social media management
- E-newsletters, blogs and copywriting
- Advertising and campaign development
- SEO and monthly reporting
- Media relations and public engagement (IAP2)
Muse. Make. Maintain.
MUSE
A consultation, a look at what you already have, and a written plan for your audience, positioning and message. I learn your business before I open a design file.
MAKE
Brand, site and print are designed as one system, then built, proofed and handed over with training. It’s a collaborative process, not a reveal.
MAINTAIN
Monthly site care, SEO, social, content and campaigns. I stay on to look after it, which is the part most studios hand off.
Not sure where to start?
A Brand Review is a small, finished piece of work: a written review of your brand, website and marketing, with the five things to fix first. I lead every project myself and bring in trusted specialists, such as photographers, videographers and developers, when a project calls for them.
Have something in mind?
Book a free 20-minute call, or start with a Brand Review if you would like a second opinion on what you already have.