The Ice Cream Is Just the Beginning
A summer campaign that turns a stop for a cone into a day in downtown Cochrane, built end to end and run for 21 weeks.
The brief
Everyone knows Cochrane for its ice cream. The campaign’s job was to use that as an invitation: you know the ice cream, now explore the local shops, the food and the small-town charm around it.
What I did
I gave the campaign its own identity inside the Explore Cochrane system, starting with a hand-lettered lockup that looks like it belongs on a scoop-shop window.
From there I built the full program: a 21-week social calendar, stories, and display ads, all pointing to ExploreCochrane.ca. A visitor sees the same thing on a rack card, a billboard and their phone.
Where it stands
It was one of four campaigns I built for Cochrane Tourism in 2025, alongside Cochrane Discovery Days, Christmas in Cochrane and the Ultimate Explorer. Each has its own look, and all four are recognisably Cochrane.
SCOPE
- Campaign identity and lockup
- 21-week social program
- Stories and paid social
- Display advertising
- Copywriting
Client: Cochrane Tourism
Working together since 2017
THE SISTER CAMPAIGNS
Have something in mind?
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