Explore Cochrane Visitor Guide
Full production of Cochrane’s annual visitor guide, from the first edition in 2018 to today: writing, illustration, layout, design and press.
The brief
A visitor guide sits on a rack beside every other town’s. Cochrane Tourism needed one that would get picked up, and that sounded like the place it describes: river journeys, horseback expeditions, galleries and a main street worth lingering on.
What I did
I produce the guide from start to finish. I plan the editorial, write the features, illustrate where a photo won’t do, lay out every page and send it to press.
The guide lives inside the Explore Cochrane brand, which I also look after: the brand guidelines, the ambassador and certified-operator marks, and the advertising that surrounds each edition.
Where it stands
I produced the first guide in 2018, and the 2026 edition carries it on. The guide has become the anchor for the rest of the year’s work, including the partnership report, the tourism ecosystem infographic and the seasonal campaigns that carry visitors from one season to the next.
SCOPE
- Visitor guide production
- Writing and editorial
- Publication layout
- Custom illustration
- Brand design and guidelines
- Infographics and reporting
- Advertising
Client: Cochrane Tourism
Working together since 2017
Have something in mind?
Book a free 20-minute call, or start with a Brand Review if you would like a second opinion on what you already have.