A brand as hard-wearing as the coatings behind it.

The brief

Hunter Coating blasts and paints structural steel, fleet equipment, bins, pipe and racking for industrial customers across Western Canada. It needed a brand and a website that look as dependable as the work leaving the shop.

The brand

I started with brand strategy: who Hunter Coating serves, what sets the shop apart and how it should sound. The logo came out of that, an H and a C that lock together in steel grey and teal, with a stacked version, a horizontal version and an icon for small spaces.

The website

I designed and built the website and wrote the copy. It is organised around the kinds of work the shop takes on, sets out the process from intake to final finish, and keeps a quote request within reach on every page.

Keeping it going

I manage the website and the social media, and design the pieces the team needs along the way, from business cards to sell sheets.