While many marketing research companies forecast that over the next five years overall advertising in traditional media will continue to decline in favor of less expensive, more effective interactive tools and services, it seems as if traditional media is still holding strong.
Even with the rise of new media and the decline of daily print newspapers, traditional advertising still remains a cost-effective means of introducing ourselves and saying something to many clients and prospects all at once. The face of advertising may change, but its central role in brand strategy does not. First and foremost, it tells prospective clients who we are, and keeps our brand fres hin their minds. It can help drive a company’s growth, reputation, overall brand strength, and resilience.
Traditional advertising often defines the early communications of a startup, new product offering, or service. It may precede or run simultaneously with press relations, word-of-mouth, and social media strategies. And while few mass communication strategies can beat word of mouth for immediacy and authentic conversation, the paid advertising message is the foundation on which all that buzz is based.
A good marketing plan recognizes the strengths, weaknesses, and user demographic of all the diverse advertsing mediums and balances them strategically to reach the target audience in a unique, authentic, and memorable way.
Check out this infographic for more information: