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Our Process

Muse Graphic DesignAt Muse Design, we believe that the design process is a collaboration that fuses our creative strengths with our client’s in-depth understanding to produce communications that sing.

Phase I: Strategy + Research
Because great design starts by understanding your problems, we begin by asking questions. A lot of questions. We work with you to understand your self-image, goals, audience, project parameters and desired outcomes. We research your intended audiences, and study the competition. We define the client’s potential challenges and discover strategies for solving them effectively and memorably.

Phase II: Creative Exploration + Design Development
Here is where we begin to introduce intuitive thinking into our problem-solving process. Through creative thinking exercises and collaborative discourse we develop ideas to visually express your core message. Every choice, from layout and color to type size and style is made with your communication goals in mind. The stand-out ideas are chosen for development into initial concepts, and are further refined. We then presentthe initial concepts to you and work with you to turn these concepts into comprehensive creative directions.

Phase III: Production Management + Implementation
All the planning in the world is wasted without proper execution. At this phase we sweat the details, ensuring that every element works to aid the communication goal of the project. We proof and refine the design, check, double-check, proof again, and prepare the design for final production. Then we proof your project again, because we can’t be too careful. We work to ensure that your finished product meets our (and your) standards of excellence.

Phase IV: Outcome Evaluation
Our work isn’t done after the project delivers. We want to know how it’s working. We work with you to gather feedback, and evaluate not only how the process went, but also what the response has been from the target audiences.