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02 Oct '13

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Inbound Marketing

Thank you Internet. Marketing has evolved over the years more than we can imagine.

Consumers no longer rely on billboards and TV spots (Outbound Marketing) to learn about new products, because the web has taken over. We now have … Read More

02 Oct '13

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COLOUR PSYCHOLOGY

COLOUR PSYCHOLOGY IN GRAPHIC DESIGN Colour is one of the most powerful forms of non-verbal communication graphic designers use.

It offers an instantaneous method for conveying meaning and message in logo design. It’s important for graphic and web designers to … Read More

02 Oct '13

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Traditional Media

TRADITIONAL ADVERTISING STILL ON TOP According to a recent study, traditional advertising such as television, print, and radio still outperform digital channels in engaging consumers.

While many marketing research companies forecast that over the next five years overall advertising in … Read More